Events Calendar

Holiday Tree Walk – 29 Creative Trees & Themes!

The Bruce Company

Take a walk on the festive side with our 5th Annual Holiday Tree Walk! Tour the 29 uniquely decorated trees and looks and choose your favorites! Your ballot will enter you to win a $100 Garden Center Gift Card! Ballots are available at the Plant Information Desk. Winner will be drawn on December 12th and notified […]

Letters to Santa

The Bruce Company Garden Center 2830 Parmenter St., Middleton, WI, United States

If you’ve got Santa Claus believers in your home, the Garden Center has an express Post Box to the North Pole! Bring those letters to Santa in and fill out a form available at the Plant Information Desk and your kiddos will receive a return note from that Jolly Elf’s Bruce Company representative. Letters must […]

Make a Holiday Container Workshop 12-10 is FULL

The Bruce Company Garden Center 2830 Parmenter St., Middleton, WI, United States

Spruce up your porch or walkway for the holidays.  Join us and our Designers will help you create a stunning holiday container with greens and natural accents like birch sticks, pine cones and spruce tips. All supplies are included. Pre-registration is required. There is a $45 fee payable on the day of the workshop.

Reindeer Fly-in

The Bruce Company

Our favorite event of the year is the Holiday Reindeer Fly-In. You can say hello to Comet and Vixen and learn some interesting reindeer facts from their elf handlers. This event is free to the public, but if you want a photo taken of your family with the reindeer, there is a charge.

February Sprouts Club

The Bruce Company Garden Center 2830 Parmenter St., Middleton, WI, United States

Kids and their adults will learn about the calls of our most common backyard birds and we’ll see how closely we can imitate them. They’ll also make a beverage carton cone bird feeder to take home. Suitable for ages 3 to 8. Children must be accompanied by an adult. All supplies are included and pre-registration […]

PBS Wisconsin Garden Expo

Alliant Energy Center

Banish those winter blues with a visit to our booth at the 2023 WPT Landscape & Garden Expo. You’ll find garden seeds, summer-flowering bulbs, tools and so much more! Be sure to catch the Guide to Pollinator Awareness presented by our own doctor of entomology, Reid Maier, and Lisa Briggs on Saturday at 9:30AM. The […]

ABCs of Attracting Birds is FULL

The Bruce Company Garden Center 2830 Parmenter St., Middleton, WI, United States

Starved for winter color? Consider attracting some living color to your yard. You’ll learn some tricks to coax our feathered friends into making your landscape the own winter oasis. We’ll also introduce you to the weekend’s Great Backyard Bird Count, a study sponsored by Cornell University and the Audubon Society. This seminar is free, but […]

Houseplant Clinic / 02-25-2023

The Bruce Company Garden Center 2830 Parmenter St., Middleton, WI, United States

Think that your thumb isn’t any particular shade of green? Stop in for this fun and informative seminar. You’ll meet some hot houseplants and learn tips on how to successfully care for them. Afterwards our garden coaches will be available to answer any particular questions and to help you choose the perfect green friend for […]

March Sprouts Club

The Bruce Company Garden Center 2830 Parmenter St., Middleton, WI, United States

Kids and their adults will learn about March winds, and the progression of winter to spring in our environment. They’ll also create a colorful windsock to take home. Suitable for ages 3 to 8. Children must be accompanied by an adult. All supplies are included and pre-registration is required. There is a $12 fee per […]

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